One way to know if you’re reaching your audience is via their emotions. If you can identify your audience’s emotions, you’ll be able to use those emotions to trigger a positive response to your offers.
One of the ways in which most humans make decisions is with their emotions. That’s the reason so many people buy one of their most expensive purchases after having seen it only a couple times. A house. They fall in love with it. The house brings out the emotion that they’re comfortable to be themselves and feel at home. If you can guide and control these feelings, you’ll boost your sales exponentially.
Know Your Audience
It’s so important to conduct plenty of audience research on a regular basis. Remember that in some cases, while an audience’s demographics stay the same, they change as each generation changes.
Establish a Connection
The more you can connect with your audience, the better. Reach out to them via email, on social media, even one-on-one. If you notice someone needing extra help, it can help you establish a connection with them. When they feel connected to you, they will reveal more.
Get Their Attention
Don’t be quiet about how you feel about them and what you plan to bring to their lives. You want them to think of your brand when they get up, during the day and before bed. How can you ensure that you touch them in some way through the day, no matter where they are?
Engage with Them
Talk to them, like their shares, and share their content. Be part of the community they’re in without always promoting your products. Sometimes just be yourself and let your guard down because if you want them to, you’re going to have to.
State Your Company’s Values
One way to ensure that you instinctively know how to pull on their emotional triggers is to state your brand’s values very clearly. Then you can be assured your audience will almost always have those same core values.
Incorporate Stories into Your Content
Use customer stories to weave into your content to talk about how your product has helped them, either directly or indirectly. When you share what other people are saying, more of your customers will also want to share.
Keep Your Branding Consistent
Your branding is also important because it helps elicit trust. Keep your branding consistent through all social media channels, online collateral, and offline materials too. You want them to know your brand if they see it anyplace.
Ask Them Questions
Come right out and ask them how something made them feel. Send an article via email along with a survey to see how it affects them. Read their comments to find out how things affect them too, and comment to them to get to the bottom of their feelings.