If you are a business coach or consultant and have not advised your clients that a book should be part of their business, you are doing them a disservice.
Writing a business book, manual, booklet, pamphlet, guide, how-to, workbook, etc. gives a business owner (regardless of the industry) visibility, credibility, and helps validate their expertise.
If your business coach or consultant hasn’t already told you, I’m here to tell you: A book should be part of your business. Perhaps you are saying to yourself, “Well, I thought about writing a book, but I’m not a writer.” Guess what? You don’t have to be a writer to become a published author. There are resources available to help you put your thoughts, ideas, and concepts into print and/or audio. There are literary industry professionals who can help you navigate the literary industry as well as shorten your learning curve when it comes to the business of writing and publishing.
Articulating your message in print can clearly and distinctively allow you to reach people who don’t know you. It’s also an extension of the services you provide to those who do know you.
Before you say, “I don’t have the slightest idea on what type of content to put in a book,” I can assure you that nine times out of ten, your book is already written; you already have the content needed to put out a publication. If you are blogging, doing article marketing, content marketing, social media posts, or even podcasts and videos, that content can be placed in a book.
Compile, tweak, and edit your blogs and articles. Transcribe any videos and podcasts you’ve done into text. Compile those tips, resources, and techniques you’ve been sharing all across social media. And you know all those times members of your community and network have asked questions on their social media posts and you went over and commented? Use that too!
So, if you haven’t been saving and tracking your public posts, perhaps you should start doing it now. Besides, re-purposing content is amazing, so why not re-purpose it in a book?
Adding a publication as a product to your already existing business shouldn’t be an option, but instead, a necessity. Books create supplemental, passive and residual income, and if used to create multiple streams of income, can help build generational wealth.
As an expert, when consumers come to you for your professional advice on a particular subject matter, you should be able to say, “I wrote the book on it”… and mean it!